It's a Media Revolution — Don't Get Left Behind
Today’s media environment is complex and highly fragmented. It’s more difficult than ever for companies to effectively reach and engage their customers and prospects.
With the explosion of media choices and the consumer now firmly planted in the driver’s seat, the planning and buying process has become increasingly complicated. Is your current media team up to the task? Hocking Media Group can help you successfully navigate the rapidly changing media landscape. We are located in the Detroit metro area, with experience in local, regional and national planning and buying.
We work directly with clients or with agencies on behalf of their clients – behind the scenes or as a partner.
Whether it’s analyzing your current media plan or creating a new one, simply buying traditional media better, implementing paid search and online display campaigns, or introducing new avenues such as mobile and social marketing, the Hocking Media Group can significantly increase the effectiveness of your media efforts.
We Deliver — Marketing and Media Insight
Executing an effective media plan in today’s environment is no easy task. The rules of the game have changed … dramatically. A keen understanding of media disciplines and a high level of marketing expertise are both critical to success.
At Hocking Media, our media and marketing expertise runs wide and deep. With decades of full-service agency experience behind us, we have the ability to develop integrated, holistic strategies and plans that take into account the full scope of your marketing efforts. Of course, we can also scale down to the project level if your needs are simpler. No matter how large or small your request, we make it easy and sweat the details so you don’t have to.
We start by putting the right media strategies in place… those that will be most effective for reaching your customers and prospects. We use best-in-class software and subscribe to a wide range of research for in-depth analysis for both online and offline channels. And we maximize results with comprehensive metrics and tracking.
We also have unparalleled negotiating skills, which become incredibly important when you consider that media costs usually represent 80 percent or more of a typical marketing budget. Add our strong media relationships and an efficient, flexible compensation structure to the mix and you’ll see that your marketing dollars will go further with us. Much further.
Media Services
- Analysis of current media strategies and plans
- Development of new media strategies and plans
- Implementation of approved media strategies and plans
Traditional Advertising
Strategy, planning, negotiation, placement and auditing
- Broadcast and cable television, radio, print, out-of-home
New Media
Strategy, planning, placement, optimization, monitoring, and management
- Online display — geographic/demographic, behavioral, contextual
- Paid search marketing — Google™, Yahoo!® and more
- Social media — Facebook, Myspace, Twitter
- Mobile marketing — text messaging, mobile web
Above and Beyond Traditional Media Agencies
Other Services
- Liaison with your creative partners (or we can recommend creative partners)
- Marketing consulting and account management
- Email marketing — planning, management and execution
- Experiential marketing — development and management
- Sports/event marketing — contract negotiation & management
About Us
Hocking Media was founded in 2008. The company was created specifically to help businesses and other entities take advantage of the unprecedented opportunities that the new media landscape represents. We firmly believe that to do this in a compelling way requires an extensive media and marketing background
At Hocking Media, our marketing expertise runs wide and deep. With decades of full-service agency experience behind us, we take into account the full scope of your marketing efforts to help develop integrated, holistic media plans that are as dynamic as the changing marketplace.
We specialize in re-engineering the way clients connect with their audiences to increase marketing effectiveness.
Key Personnel
Kara Hocking - Principal
Kara’s media and marketing skills were honed on the front line over the last 25+ years while Executive Vice President and Managing Partner of a full-service ad agency in Troy, Michigan. She was responsible for leadership and management of both the Comerica Bank and Blue Cross Blue Shield of Michigan accounts for nearly 10 years, with billings in excess of $30 million annually. She has an extensive traditional and new media background, and a highly diverse collection of marketing skills that helped generate tangible results for her clients year after year. Kara is an innovative problem-solver whose focus, intensity and attention-to-detail are unmatched.
Lori Richard – Partner
As the former Vice President, Media Director of a full-service ad agency, Lori is a seasoned media professional with 20+ years of experience and a proven track record of planning, buying, negotiating and implementing successful media campaigns for a wide range of retail and business-to-business clients. She has local, regional and national expertise in all media (both traditional and new) with a special passion for emerging channels such as social media, mobile, experiential and grass roots marketing. Lori has a reputation for generating maximum added-value exposure for clients by leveraging the paid media schedules she negotiates; her strong media relationships throughout the region are unparalleled.
Company Principles
- We value creative thinking
- Bigger isn’t necessarily better; better is better
- We always do what we believe is right for the client
- We value honesty and candor, and respect the opinions of others
- It’s important to care about what we do – a lot
- We are genuinely friendly, cooperative and team-oriented in our dealings with everyone
- We are trusted stewards of our client’s money
- We believe in the power and value of continual learning
- We know that talk is cheap; it’s the results that matter
Belle Tire / Eastern Michigan University / Car Tunes Mobile Electronics
Clients
Hocking Media team members have decades of experience working with all types of clients, in the retail, business-to-business and business-to-consumer segments.
Account Experience
- Comerica Bank
- Blue Cross Blue Shield of Michigan
- Somerset Collection
- Comcast
- Deloitte & Touche
- Black & Decker
- Hungry Howie’s Pizza
Just to name a few!